Unit 1HO 1-2 (continued)Define
Role of Small
Business
in the Industry
" How
well do
small businesses
prosper
in the industry?
" How well
does the
business fit
in the industry?
Describe Background
of
the Existing
Business* When
founded?
"
Why started?
" Who
started?
" Has the business
been
successful?
"
What are the
key points
of business
growth?
" What
are the
profitability
patterns?
" How
have the business
goals
changed over
time?
PRODUCTSIdentify
Products
Offered
for Sale" What
products
does the business
sell?" Who are
the key product
suppliers?* What makes
the products
offered
unique?
" What
will customers
buy from
the business?
Define Product
Economics
" What
prices*will
the business
charge?*
What costs are
associated
with the product
prices?52