The Ultimate Guide to Network Marketing

(John Hannent) #1

your path to success. If your upline leaders are smart, they’ll be helping you
build these beliefs, but if they don’t, just realize that maybe they’re not as seri-
ous about succeeding in this business as you are!
And if your company’s owners and executives are really smart and expe-
rienced, they’ll know that they, too, need to do all they possibly can to help
you, and all your field colleagues, build these four key belief areas as well.
Obviously, this means running the company really well, finding/creating,
manufacturing, and quickly shipping/providing exceptional products or ser-
vices that the public can develop a strong and lasting desire for.
This isn’t easy. That’s why the truly great companies last for many years
and decades, and many others wither and disappear as they ultimately fail in
key areas and disappoint themselves, their distributors, customers, and ven-
dors. If they’re a good company and they have a track record of strong per-
formance, you’re smart to give them the benefit of doubt when mistakes occur
and things happen to occasionally disappoint you or your field colleagues. No
company is perfect; mistakes will occur. If you courteously bring those mis-
takes and concerns you have to the attention of your company’s customer ser-
vice staff, things should get worked out. If they don’t, you can seek upline
help and/or help from a company manager or exec. If the company’s manage-
ment is smart, they’ll be responsive to legitimate field concerns and get things
fixed ASAP. Sometimes, you’ll have to call on the strength of your own belief
systems and vision to reassure those in your downline who get unnecessarily
anxious about company mistakes.
If your company has a field advisory board, your colleagues there can
usually help accelerate the correction of glitches that can adversely affect the
field’s belief in the company. Every leader on that advisory board wants the
field’s belief to be as strong as possible in all four key areas.


RECOGNITION PROGRAMS

A strong company’s recognition program can go a long way to help distribu-
tors build stronger belief in themselves, in the company, and in the network
marketing industry. If your company doesn’t have a program like this, you
should consider starting your own for your team and help it expand com-
pany-wide by working with other field leaders who can influence your com-
pany positively.
Most people never get recognized for much, if anything. So network
marketing’s ability to foster recognition of personal achievements has enor-
mous value—it builds self-esteem, confidence, and belief in one’s self. And as
those wonderful benefits occur, the strengthened field makes the company
even stronger.


Belief: Why It’s So Vital, How to Build It, Who’s Responsible 75
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