The next step is to create awareness and excitement about the promo-
tion. It is suggested to get as many of your leaders and team members as pos-
sible on board with you prior to launching the promotion. The more people
who buy into the promotion before it starts, the better chance for success.
You will also want to spend time training your leaders on how to present the
promotion the right way. There are numerous ways to get the word out and
the excitement up. A great promoter will use as many methods as possible to
ensure success. Use everything from e-mail and voice mail blasts to hanging
posters at every meeting to putting flyers and brochures on every chair. Spe-
cial conference calls are great to announce and explain the promotion and
awards. To be successful, a promotion must be at the forefront of everyone’s
mind. Most promotions fail because they are announced once or twice and
then forgotten. To be successful, remember to keep it simple, say it often,
make it burn. The promotion should be simple enough for a child to under-
stand. Talk it up daily, several times a day. Make it a promotion that everyone
wants to win.
Now it’s time for the grand finale, time to reward the winner(s). This
should be a big deal and always in front of as many people as possible. Make
the fanfare as big as possible in proportion to the size of the promotion. Take
pictures and put them on your web site. Videotape the award being presented
and send it to all of the winners’ relatives. To be most effective, present the
award within a few days of the conclusion of the promotion. Remember,
recognition should be swift and abundant. Make it a big deal and do it with
class. If you go over and above in any part of your business, recognition is im-
portant. Done right, the returns are enormous.
When we believe in people, we motivate them to reach their highest
potential. It’s been written, “Look at a man as he is and he becomes worse,
but look at him as he should be and he’ll become what he could be.” People
always grow toward a leader’s expectation, not toward criticism and exami-
nations. Expectations promote progress. Promotions and recognition pro-
grams create expectations. Commit to becoming a master of recognition
and you’ll master many of the challenges you’ll face in this journey we call
network marketing.
Brad Hager has over 13 years of experience in the networking industry. He has
worked both corporately and in the field. As national development director for
a company in the mid 1990s, he developed a company-wide recruiting and
training system that duplicated like wildfire and led that company to over $100
million in sales. As a distributor, he and his team went on to build an organiza-
tion and set a company record of enrolling more than 65,000 people in three
Recognition: The Driving Force 141