In some cases, this poses a problem. For instance, styling and branding
guidelines may require from the designer to use specific typefaces which
can՚t be used online directly. So a decision needs to be made:
- Deviate from the brand guidelines to maintain optimal search engine
friendliness or - use an image replacement solution which embeds the required font in
an image (statically or dynamically) or
consider using sIFR, a rich Flash-based dynamic font embedding technique
which allows not only for embedding fonts into content presentation but
also interacting with them (almost) as you would do with plain text.
Further information on sIFR and other text replacement tools and
techniques are covered by a separate article in this eBook.
An introducing article about sIFR: sIFR 2.0: Rich Accessible Typography for the
Masses