INMA_A01.QXD

Analysisinvolves using different marketing research techniques to find out the needs of the site audience. These needs can then ...

You can see how the concept can be readily applied to web site design – web visitors often have defined goalssuch as finding par ...

Additional web site design research activities include the use of personasand scenario- based designas introduced in Chapter 2. ...

Guidelines for creating accessible web sites are produced by the governments of differ- ent countries and non-government organis ...

So, for many companies the standard is to meet Priority 1 and Priority 2 or 3 where practical. Some of the most important Priori ...

Localisation A further aspect of customer-centricity for web site design is the decision whether to include specific content for ...

Who are you? ‘About Us’ is now a standard menu option. What do you do? What products or services are available? Where do you ...

 Related content can be grouped to measure the effectiveness of a web site as part of design for analysis, which is also explai ...

Wireframes A related technique to blueprints is the wireframeswhich are used by web designers to indicate the eventual layout of ...

Wodtke (2002) describes a wireframe (sometimes known as a ‘schematic’) as: a basic outline of an individual page, drawn to indic ...

According to Chaffey and Wood (2005), the aim of a wireframe will be to: Integrate consistently available components on the web ...

Developing customer-oriented content Nigel Bevan (1999a) says: Unless a web site meets the needs of the intended users it will n ...

1 Effectiveness– can users complete their tasks correctly and completely? 2 Productivity (efficiency)– are tasks completed in an ...

You can see that these authors suggest that simplicity in design is important. Another example of research into web site design ...

A consumer site is usually more graphically intensive. Before the designers pass on their cre- ative designs to developers, they ...

denominator problem’ since this is what the designer must do – design for the old browsers, using slow links and low screen reso ...

users to find the information or experiences they need as they move from one page of the site to the next, but it also includes ...

DESIGNING THE USER EXPERIENCE Figure 7.10(a) Narrow and deep and (b) broad and shallow organisation schemes (b) (a) Figure 7.11N ...

limited. Nielsen (1999) suggests that the designer of navigation systems should consider the following information that a site u ...

Menu options Designing and creating the menus to support navigation present several options, and these are briefly described her ...