Virtual Typography

2.1

2

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Approaching multimedia: 2.1 Kinetic typography and motion typography

2.2 Temporal and transitional typography

Kinetic typography and motion typography

Desire, Mind Frame and Vertigo – Studio for Virtual Typography

The prints from the Horizon series shown on this page

use various languages to contemplate the way urban

surroundings can affect people’s thoughts. They are

entitled Desire (above left) (‘My thoughts long for that

which my eyes cannot reach...’); Mind Frame (above centre)

(‘The clouds wrap around the glass that wraps around the

space that captivates my senses...’) and Vertigo (above

right) (‘My eyes, which have been seduced by artifi cial

lines, search the sky in vain...’). The languages are chosen

in accordance to the country within which the buildings

featured in the background are found.

Job:01212 Title: Basics typography (AVA)

2nd Proof Page:38

001-184 01212_C1.indd 38001-184 01212_C1.indd 38 1/16/09 11:38:12 AM1/16/09 11:38:12 AM