Best Digital Marketing Campaigns in the World

200 Index

Pepsi Makes Your Day 158–59

and Seda Sayan 158, 159

photographic adventures of Nick

Turpin 66–67, 68

Pizza Hut iPhone

application 60

Rage against the Machine 54

Schirn Kunsthalle ‘Playing the

City’ exhibition 134–35

The Spoonful newsletter

(Kellogg’s) 80

Star Trek 114–15

Tourism Queensland 104–05

and caretaking duties for

Great Barrier Reef

Islands 104

TurboTax Super Status

campaign 72

Absolut Vodka 87–90, 191

advertising

in-game 47

online display 23

agencies 195–96

Agency Republic 36

AvatarLabs 97–101

Bascule Inc 166

Biggs|Gilmore 84, 85

Dailey 77

Farfar 150

Academy 150

Goodbody, Silverstein &

Partners 38, 41, 42, 92,

93

Great Works 89, 90

imc^2 60, 63

Innovation Ads 185

Katalyst Media 172

Lean Mean Fighting

Machine 66–69, 69

Leo Burnett 7, 153–55

Media Ventures (Europe) 29,

30, 30

Medialets 26, 31

Play 119–23, 123 , 125–31,

131

Pontiflex 181, 185

AdUnit X interactive

banners 182

Rabarba Digital Ad 162

Razorfish 26, 31

Soap Creative 46, 50, 51, 51

Apple

iPad 18, 189

iPhone 189

dice tool 135

and Pizza Hut app 60–61

TV commercial 61

iPod Touch 60

Australia/Australians 12, 191, 192

Azarian, V (Ogilvy New York) 139,

144, 145

Barack Obama’s 2008 presidential

campaign 181–85, 191, 192

Barnado’s Break the Cycle

campaign 175–79

‘Hunting’ film for 174, 175

Berry, M 129–30, 129

Best Job in the World see

Tourism Queensland

biographies see creative

biographies