Best Digital Marketing Campaigns in the World

Index 203

TurboTax Super Status 77

Wall-E game (Disney/Pixar) 101

WOWOW – 12 cams create your

rainbow 166

data 194–95
de la Rocha, Z 55
Digital Media Awards 5
Disney/Pixar Wall-E game 97–102,
115, 192
Dockers 191
demographic goals of 26
‘Pants Dance’ campaign 25–31,
27, 28, 30
Doritos Hotel 626 37–41, 39, 41, 191
client testimonial 40

e-mail 21, 80–82, 109, 134,
140–42, 182–83, 191
marketing 23
power of 80–81
and The Spoonful
e-newsletter 80–82, 82
video 140–41
eMarketer 15, 16, 18
evolution of digital marketing
(and) 11–24
business, brand and
customers 11–12
change in access to and use of
internet 14
current market situation 12–13
global phenomenon – local
impact 13
location-based services 20–21,
21

mobile devices 18–19 see also

main entry

online (viral) video 22, 22

social media 14–18 see also

main entry

expert views on

Foster’s use of social media:

Mike Berry 129, 130

IBM’s Lost in Space campaign:

Nick Suckley 143

Rice Crispies site: Matt

Butterworth 83, 83

Facebook 8, 14, 16–17, 40, 46, 48,

56 , 56, 66, 72, 80, 107, 111,

129, 134, 140, 141, 183, 195,

197

group for Rage against the

Machine for Christmas No

1 54

figures

Doritos Hotel 626 microsite 41

Foster’s Ozometer 128

Lisbon’s ephemeral

museum 154

Matt Butterworth 83

Fong, Mr 140–41, 142 see also

IBM

Foster’s 192

‘No Worries’ message 125,

126–28

Ozometer 125–31, 128, 130,

131 , 192

Shadow Napping TV

campaign 119–23, 122

Super Chilled 119