Best Digital Marketing Campaigns in the World

204 Index

Virtual Shadow Napping

campaign 120–22

Foursquare 8

location-aware app 20–21, 21

Gartner analysts 13, 18

Godin, S 153

Golden Spider Awards 5

Google 1, 3, 17, 22 , 66, 106, 107,

188, 195, 196 see also

YouTube

GPS-enabled equipment 20

Great Barrier Reef islands see

Tourism Queensland

Grohl, D 54

Harfoushi, R 192

horror online/Hotel 626 38–41, 39,

41

Huh, B 11

IBM 192

Lost in Space

campaign 139–46

Rational software

technology 139, 141

illustrations/photographs

Absolut Vodka – in an Absolut

world 89

African children and Malaria No

More 171

Barnado ad (Guardian

website) 178

Best Job in the World (Tourism

Queensland) – final

applicants 108

Chris Lindau (Ogilvy New

York) 146

Dockers iPhone Ad 27

Dockers iPhone app 28

Doritos Hotel 626 online

game 39

Foster’s Virtual Shadow Napping

campaign 122

FourSquare (location-aware

application) 21

IBM’s Lost in Space

campaign 143

Jon Beardsley (Pontiflex) 185

Jon Sharpe (Play) 123

Jon Walsh (Media Ventures) 30

Juan Christmann (Leo

Burnett) 155

Kellogg’s e-mail newsletter – The

Spoonful 82

Lynx Primal Instinct

campaign 50

Nick Suckley (agenda21) 144

Nintendo Wario Land ‘Shake It’

game on YouTube 94

Nokia: Online as it Happens

campaign 150

Pepsi Makes Your Day

campaign 161

photographic adventures of Nick

Turpin 68

Pizza Hut iPhone application 62

Playing the City (Schirn

Kunsthalle) 136

Rage against the Machine 56

Smart fortwo car (Mercedes

Benz) 36