Best Digital Marketing Campaigns in the World

210 Index

website links to

Absolut Vodka – in an Absolut

world 90

Barnado’s Break the Cycle

campaign 178

Barack Obama’s 2008

presidential campaign 184

Dockers campaign 29

Doritos Hotel 626 42

Foster’s Ozometer 128

Foster’s Shadow Napping

campaign 123

IBM’s Lost In Space

campaign 143

Lynx Primal Instinct 50

Malaria No More: World Malaria

Day 172

Nintendo Wario Land ‘Shake It’

game 94

Pampero’s Ephemeral

Museum 155

Pepsi Makes Your Day 161

photographic adventures of Nick

Turpin 69

Pizza Hut iPhone application 63

Rage against the Machine 56

Schirn Kunsthalle ‘Playing the

City’ exhibition 136

smart fortwo car (Mercedes

Benz) 36

Star Trek 116

Tourism Queensland – Best Job

in the World 109

The Spoonful e-newsletter 82

TurboTax Super Status 75

Wall-E game (Disney/Pixar) 100

websites:

http://www.facebook.com/

understandingdigital 4, 9

http://www.understandingdigital.

com 4, 9

West, K 88, 191

Williamson, D A 16

Wilson, R 40

Winfrey, O 169, 191

WOWOW – 12 cams create your

rainbow campaign 163–66

Yahoo! 22, 107

Yes We Did 192

YouTube 8, 22 , 40, 46, 47, 48, 66,

67, 72, 88, 91, 92, 93, 94 ,

134, 140, 177, 183

and Nintendo Wario Land ‘Shake

It’ video 91–95