Strategic Marketing: Planning and Control, Third Edition

(Wang) #1
Hand et al., 299
Hard measures of innovation, 97
Harley Davidson, 190
Hartley, 111
Heinz, 189, 201, 203
Hooley et al., 90, 93, 94, 157, 195
HRM, 262
Hurst et al., 100
Hybrid strategies, 155

IBM, 33
Idea generation, 217
IDV Ltd, 193
Implementation, 14, 250, 253–71
control, 261
crisis management, 270
failure, 258
leadership, 259
problem, 258
resources, 261
shared values, 263
skills, 261
structure, 260
success, 258
systems, 262
team building, 270
Importance/uncertainty matrix, 121
Inconsistent strategy, 155
Individual need, 259
Industry and product line, 171
Information, 42
direct 42
indirect 42
internal, 44
public domain, 44
sourcing, 42
third party, 44
In-House Cuisine, 232
Innovation:
audit, 96
dilemma, 223
generating, 222
/value matrix, 99
Inspection, 279
Integration, 4
Intelligence indicators, 42
Internal
analysis, 87
market, 236
marketing, 266–67
politics, 220
Irn Bru, 91, 206

Jaguar, 203, 208
Jain, 215
Janis, 115, 117
Janis and Mann, 115
Jeremy Bentham, 308
Jicnars social grade definitions, 62
Jobber, 13, 185, 190, 297
John Stuart Mill, 308
Johnson & Johnson, 206
Johnson and Scholes, 6, 94, 133, 134,
137, 139, 141, 233
Joint venture, 233

Kahaner, 4, 41
Kakabadse, 265
Kall Kwik, 259
Kant, 309
Kapferer, 197, 202
Kaplan and Norton, 9, 144, 145
Karl Marx, 306
Kellogg, 190, 200, 203, 206
Nutrigrain, 190
Key performance indicators, 39
Key player matrix, 265,
Kim and Mauborgne, 99
Kincaid, 295
Kit Kat, 189
Knowledgebase, 40
management, 219
Kodak, 197
Kohlberg, 311, 312
Komatsu, 142, 144
Kotler et al., 32, 95, 163, 164, 165, 189,
214, 236, 287, 295
Kroneberg 1664, 173

Lamborghini, 29
Land Rover, 209
Lawson, 60, 61
Leadership, 259, 260
Learning and innovation, 40, 233
Learning construction, 320
Learning, attitudes and beliefs, 55
Lehman and Weiner, 31
Lever Bros, 203
Levitt, 137
Lexus, 205
Lifetime customer value, 301
Lindsay Owen-Jones, 306
Linkages and relationship, 153
Long rang planning, 6
L’Oreal, 306

328 Index

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