Strategic Marketing: Planning and Control, Third Edition

Lorraine Chase, 194
Lotus, 29
Lucozade, 190, 207
Lufthansa, 30

Makridakis and Wheelwright, 117, 124
Management by exception, 278
Management control, 279
Management style, 259
Manchester United FC, 165
Mangers, 68
Marathon, 209
Market:
analysis, 33
challengers, 161
development, 167, 225
follower, 161
leaders, 161
niche, 161
orientation, 11, 257
penetration, 167, 226
sensing, 124
Marketing plans, 241–52
barriers to, 247
bottom-up, 251
hybrid, 251
matching, 245
multidimensional, 249
strategy or tactics, 245
top-down, 251
Marketing:
control system, 277
ethics, 303
functions audit, 95
strategy audit, 95
strategy, 12–13, 15, 250
structures audit, 95
systems audit, 95
uncertainty map, 225
Marks & Spencer, 200, 201, 205
Mars, 209
Maslow’s, hierarchy of needs, 55
theory of motivation, 54
Matalan, 26
Matching, 244
Maturity, 170
Maxjet, 191
McDonald, 103, 250
McDonald’s, 91, 92,
McKean Foods, 232
McKinsey and Co., 262
Mentzer and Cox, 115

Mercedes, 91

Meta search engines, 44

MG, 208, 209

Miaoulis and Kalfus, 68

Microsoft, 168

Millennium, 195

Minnesota Mining and

Manufacturing (3M), 140, 203

Mission statement, 138

analysis, 43

Mobile defence, 165

Monitor framework, 71, 72

Montanari and Bracker, 104

Moral reasoning, 311

Morgan, 97

Morris, 75, 208

Morrison and Mezentseff, 233

Motivation, 54, 247

Multifunctional teams, 218

Murphy and Staples, 59

Murphy, 197

Murphy’s law, 275

Nanjing Automotive, 209

Networks, 234

New Product development, 216

New Solutions, 123

New world products, 216

Newing and Shearer, 302

Newport News Shipbuilding, 135

Next Directory, 25

Nike, 33

NPD, 216

Strategic direction, 219

O’Connor and Galvin, 220

Objective setting, 267, 243

Objectives:

hierarchy, 142

long-term, 143

short-term, 143

SMART, 140, 268

Offensive strategies, 162

OPEC, 122

Orange PLC, 214

Organisation, mission and objectives,

134

Organisational, assets, 90

buyer behaviour, 73

capabilities, 90

climate, 96

competencies, 92

Index 329