Relationship Marketing Strategy and implementation

Nordstrom Inc. (case study 5.3), 331–3 advocacy referrals, 226–7 background, 375–7 company philosophy, 394 company structure, 38 ...

third-party, 228 Relational exchanges identification, 13–14 Relationship management chain, 419–20 Relationship marketing: 30 rel ...

Service profit chain, 316 Services marketing, 25 SERVQUAL instrument, 316 Shouldice Hospital, advocacy referrals, 226 Six Market ...

Value chain, increased span, 174 Value creation, 21–2 Value delivery network, 36, 39, 421–2 Value disciplines, 415, 417 Value ge ...

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