Relationship Marketing Strategy and implementation

(Nora) #1

Accommodation, ground equipment


and currency differences

242

269

349

418

479

507

338

377

375

404

458

458

Total airline

2108

2494

2776

2871

3282

3792

4454

4890

4580

5256

6134

6559

Non-airline

95

117

134

200

238

129

Total continuing activities

2203

2611

2910

3071

3520

3921

4454

4890

4880

5256

6134

6559

Discontinued activities

41

19

Total

2246

2651

2951

3090

3520

921

4454

4890

4880

5256

6134

6559

Operating statisticsScheduled services:

Traffic and capacity

:

Revenue passenger km(RPK) (m)

34

,^206

38

,^386

41

,^334

41

,^356

49

,^123

57

,^795

61

,^915

64

,^734

65

,^896

73

,^996

81

,907 87

,^395

Available seat km(ASK) (m)

53

,^386

56

,^031

60

,^759

61

,^722

69

,^970

82

,^984

86

,^601

92

,^399

93

,^877

104

,^507

116

,974 122

,^063

Passenger load factor (%)

64.1

68.5

68.0

67.0

70.2

69.6

71.5

70.1

70.2

70.8

70.0

716

Cargo tonne km (CTK) (m) 1122

1292

1356

1444

1793

2249

2400

1463

2510

2691

2991

3349

Total revenue tonne km(RTK) (m)

4244

4810

5155

5267

6345

7636

8290

8641

8778

9730

10

,792 11

,^667

Total available tonne km(ATK) (m)

6699

7275

7956

8141

9427

11

,^404

12

,^035

12

,^929

13

,^379

14

,^695

16

,240 17

,^201

Overall load factor (%)

63.4

66.1

64.8

64.7

67.3

67.0

68.9

66.8

65.6

66.2

66.5

678

Passengers carried (000)

14

,^206

15

,^951

17

,^016

17

,^276

20

,^169

22

,^578

23

,^671

24

,^243

23

,^788

25

,^905

28

,656 30

,^552

Tonnes of cargocarried (000)

229

259

274

291

361

459

498

506

502

532

607

666

Frequently flyer RPKs as % of total RPKsFinancial

:

Passenger revenue per RPK (p)

5.57

5.87

5.75

6.00

5.82

5.96

6.37

6.27

6.50

6.13

6.36

6.36

Passenger revenue per ASK (p)

3.57

4.02

3.91

4.02

4.08

4.15

4.55

4.39

4.56

4.34

Cargo revenue per CTK (p)

18.54

19.50

19.76

18.35

16.01

15.25

16.21

15.27

15.78

14.72

15.41

15.47
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