modern-web-design-and-development
Archer. Many Slab Serifs seem to express an urban character (such as Rockwell, Courier and Lubalin), but when applied in a diffe ...
What doesn’t work so well is when we put our dime next to a coin from another country that’s almost the same size and color but ...
If we are going to throw another font into the pot along with Helvetica, much better if we use something like Bembo, a classic O ...
Typefaces from the same period of time have a greater likelihood of working well together... and if they are by the same designe ...
just another way of saying ‘do not exceed recommended dosage‘: applied sparingly to headlines, a display font can add a well-nee ...
(Photo credit: Phillip Leroyer). Used under Creative Commons license.) Let’s call this the Pink Belt Principle of Type: display ...
Enough already. Let’s try replacing some of the rank-and-file text copy with something more neutral: ...
That’s better. Now that we’ve reined in the usage of our star typeface, we’ve allowed it to shine again. ...
5. Rule Number Five Is ‘There Are No Rules’ Really. Look hard enough and you will find a dazzling-looking menu set entirely in a ...
Persuasion Triggers in Web Design David Travis How do you make decisions? If you’re like most people, you’ll probably answer tha ...
Authority Scarcity Framing Salience How do persuasion architects apply these principles to influence our behavior on the Web? ...
Book publishers offer free sample chapters in the hope that you’ll reciprocate the favor and buy the book. That ‘something in re ...
Seth Godin knows how to leverage the principle of reciprocation. This comes from one of Seth’s free PDFs and you’ll notice he’s ...
Flamewars.net contains many examples of people justifying their commitment to comments they have made on a blog posting. Persuas ...
Oxfam uses the principle of commitment in the knowledge that a small change in behavior will lead to larger changes later on. So ...
In this second group, the most popular songs were much more popular (and the least popular songs were less popular) than in the ...
Authority “I’m more likely to act on information if it’s communicated by an expert.” This principle is about influencing behavio ...
For design guidance, we can turn to the Stanford Persuasive Technology Lab (founded by B.J. Fogg) as they have developed a numbe ...
UXExchange allows users to vote up and vote down answers to questions, ensuring that the most authoritative answer rises to the ...
biscuit from a jar, they rate the biscuit as more enjoyable if it comes from a jar with just 2 biscuits than from a jar with 10. ...
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