9781118041581

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MANAGERIAL ECONOMICS SEVENTH EDITION FM.qxd 9/26/11 11:01 AM Page i ...

To Our Families W. F. S S. G. M FM.qxd 9/26/11 11:01 AM Page ii ...

MANAGERIAL ECONOMICS SEVENTH EDITION William F. Samuelson Boston University Stephen G. Marks Boston University JOHN WILEY & ...

VICE PRESIDENT & EXECUTIVE PUBLISHER George Hoffman SENIOR CONTENT EDITOR Jennifer Manias ASSISTANT EDITOR Emily McGee EDITO ...

PREFACE The last 25 years have witnessed an unprecedented increase in competition in both national and world markets. In this co ...

Chapter 3 begins with a traditional treatment of demand and goes on to apply demand analysis to the firm’s optimal pricing probl ...

Preface vii exchange-rate changes and multinational pricing. Comparative advantage, tariffs and quotas, and the risks of doing i ...

Suggested references at the end of each chapter direct students to extensions and advanced applications of the core topics prese ...

Preface ix decisions rely on psychological responses, heuristic methods, and bounded rationality as much as on logic and analysi ...

Instructor’s Manual The instructor’s manual includes suggestions for teaching managerial economics, additional examples to suppl ...

Preface xi provided input on early teaching and research materials that later found promi- nent places in the text: Max Bazerman ...

About the Authors William F. Samuelson is professor of economics and finance at Boston University School of Management. He recei ...

Brief Contents ...

SECTION III: Decision-Making Applications 497 CHAPTER 12 Decision Making under Uncertainty 499 CHAPTER 13 The Value of Informati ...

Contents ...

xvi Contents ...

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xviii Contents CHAPTER 1 Introduction to Economic Decision Making SECTION I: Decisions within Firms CHAPTER 2 Optimal Decisio ...