Introduction
Once the market has been thoroughly researched and analyzed and a marketing
plan developed, you must test whether the plan can be handled financially by your
business.
Can adjustments be made to the marketing plan if the
business cannot handle the marketing plan?
What will those adjustments be?
Will it be possible to start with a less ambitious
plan and phase in the original plan?All of these considerations, and more, are the purposes
behind doing financial tests of the marketing plan.
In the first two sections of this module we will discuss:
- Financial feasibility study of the business' offerings
- Break-even point analysis