MEDIA THROUGH WHICH SERVICES MAY BE
MARKETED
Experience has proved that the following media offer the most direct and effective
methods of bringing the buyer and seller of personal services together.
1. EMPLOYMENT BUREAUS. Care must be taken to select only reputable
bureaus, the management of which can show adequate records of achievement of
satisfactory results. There are comparatively few such bureaus.2. ADVERTISING in newspapers, trade journals, magazines, and radio.
Classified advertising may usually be relied upon to produce satisfactory results in
the case of those who apply for clerical or ordinary salaried positions. Display
advertising is more desirable in the case of those who seek executive connections, the
copy to appear in the section of the paper which is most apt to come to the
attention of the class of employer being sought. The copy should be prepared by an
expert, who understands how to inject sufficient selling qualities to produce replies.