How to Write Better Essays

46 Interpretation of the Question

‘Advertisers seek only to ensurethat consumers make informed

choices.’ Discuss

Concept of advertisement

Just informativee.g. Railway t/table

Æ

but intention

No

catchyjingles No persuasive

messages

Justinfo.

Routes

Times

Platformnumbers

depts/arrivals

to demonstrate

it’s more convenient,

efficient

& less stressful totravel by train

e.g.

10

¥

more

dangerous totravel by car

e.g.Fêtenotice=nothing

but info.

but

intention

=

to encouragepeople to attend– in order toraise funds forlocal causes



Information

=

surface appearance

What matters

=

intention

To suggest/persuade us to

adopt certain course of action

but

Not all such attempts

=

adv. – depends on subj.

matter

Some areprop’da

partic. when involves

pol. & soc. issues

e.g.

health warning about

cig. smoking

cigarette comps at one timeaccusing govts of prop’da

Advertising

=

Commercial

prods & services

of comps &local comms.

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