The New Typography

But no one will hold the New Typography responsible for all the mistakes
made under its name. The value of the work of printers striving to create
the typographical expression of our time cannot be lessened by failures
always inherent in any new movement.

VI.

HEFT

TECHNISCHE

Wrong!

The word "Revue" is hard to read because of the complicated type: and

the abstract forms are used thoughtlessly. purely for decoration. including

the crossed thick-thin rules. The white paper background plays no part in

the design. The whole shows a complete misunderstanding of the aims of

the New Typography-which does not arrange decorative forms. but

designs-that is, it resolves the given text, which itself must show the sim­

plest forms, into a harmonious whole.