The New Typography

(Elle) #1

block is no hindrance to its use.· On individual pages. and in the book as a
whole, harmony in design comes from the use of larger and smaller "plas­
tic" and flat elements. varied lines of movement (vertical. horizontal, slant­
ing), and not least the positive value of unprinted space. which formerly
meant nothing and now is as much a proper element as printed matter.
These ideas coincide with the principles of "absolute" painting. whose ini­
tiators are contemporary with the originators of the New Typography.
The Russian El Lissitzky, one of the most important present-day artists in
Russia. has also done varied and significant work in the field of typogra­
phy: in 1922 in Berlin in the Russian/German/ French magazine Gegenstand,


Typogra'fickio
C.prava aobiolka
Karla Teigeho

ED ICE
H 0 S T A
s v a z e k I.
�edlguje Fr. G Ht z

NA VLN4CH


T S F
:fioes;e ]aroslava Sei{erta

NAKLADATELSTVi VACLAVA PETRA
PRAHA-BUBENEC Socharska, 334

l Tiskem F. Obziny ve Vy skove Morava


PRAHA 1925


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