Performance Management 235
secure a greater percentage of external funding. After fi ve months have
passed, the supervisor will evaluate whether the employee met this
preagreed - on goal.
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There are differences not only in the format of evaluation but also in
the types of data collected and evaluated. Some evaluations rely on direct
indexes , or objective data. These indexes can be quantifi ed, such as the
number of errors, the number of clients on a caseload, the number of
grants that received funding, the number of arrests made, or the num-
ber of proposals written. Direct indexes are referred to as objective
measures because they do not depend on someone ’ s opinion to be veri-
fi ed. Another type of data commonly used are subjective measures , which
depend on human judgment and should be based on a careful analysis of
the behaviors viewed as necessary for effective job performance. Decision -
making skills, the ability to solve problems, and oral communication skills
are examples of subjective measures.
The types of data and the performance standards used should
be based on a current job analysis. Performance standards should be
developed based on the critical tasks and responsibilities of each posi-
tion. The standards should be measurable through quantifiable or
observable methods. Next, an overview is provided of some of the
most common types of evaluation instruments used in the public and
nonprofi t sectors.
Trait Rating
Raters are provided with a list of personality characteristics, such as coop-
eration, creativity, attitude, and initiative. Raters then assign a number or
adjective, such as “ average, ” “ above average, ” or “ superior, ” to indicate
the degree to which employees possess those traits. Trait ratings are diffi -
cult to defend in court if challenged. They tend to be subjective, and raters
often disagree on their defi nitions and how they should be measured. Trait
ratings also are often not related to job performance or relevant behaviors.
Someone may have a poor attitude but still be technically profi cient. The
scales also do not defi ne what is meant by “ average ” or “ superior. ” Differ-
ent raters may apply different standards in evaluating the same behaviors.
An example of a trait - rating scale is presented in Exhibit 8.2.