____________________________________________ Enterprising Occupations: Advertising Sales AgentsPlan and direct advertising policies and pro-
grams or produce collateral materials, such as
posters, contests, coupons, or giveaways, to cre-
ate extra interest in the purchase of a product or
service for a department, for an entire organiza-
tion, or on an account basis. Prepare budgets and
submit estimates for program costs as part of cam-
paign plan development. Plan and prepare adver-
tising and promotional material to increase sales of
products or services, working with customers, com-
pany offi cials, sales departments, and advertising
agencies. Assist with annual budget development.
Inspect layouts and advertising copy and edit scripts,
audiotapes and videotapes, and other promotional
material for adherence to specifi cations. Coordinate
activities of departments, such as sales, graphic arts,
media, fi nance, and research. Prepare and negotiate
advertising and sales contracts. Identify and develop
contacts for promotional campaigns and industry
programs that meet identifi ed buyer targets, such
as dealers, distributors, or consumers. Gather and
organize information to plan advertising campaigns.
Confer with department heads or staff to discuss top-
ics such as contracts, selection of advertising media,
or product to be advertised. Confer with clients to
provide marketing or technical advice. Monitor and
analyze sales promotion results to determine cost-
eff ectiveness of promotion campaigns. Read trade
journals and professional literature to stay informed
on trends, innovations, and changes that aff ect
media planning. Formulate plans to extend business
with established accounts and to transact business as
agent for advertising accounts. Provide presentation
and product demonstration support during the intro-
duction of new products and services to fi eld staff
and customers. Direct, motivate, and monitor the
mobilization of a campaign team to advance cam-
paign goals. Plan and execute advertising policies and
strategies for organizations. Track program budgets
and expenses and campaign response rates to evalu-
ate each campaign based on program objectives and
industry norms. Assemble and communicate with
a strong, diverse coalition of organizations or pub-
lic fi gures, securing their cooperation, support, and
action to further campaign goals. Train and direct
workers engaged in developing and producing adver-
tisements. Coordinate with the media to disseminate
advertising.
GOE—Interest Area/Cluster: 14. Retail and
Wholesale Sales and Service. Work Group: 14.01.
Managerial Work in Retail/Wholesale Sales and Ser-
vice. Other Jobs in " is Work Group: First-Line
Supervisors/Managers of Non-Retail Sales Work-
ers; First-Line Supervisors/Managers of Retail Sales
Workers; Fu nera l Directors; Ma rket ing Ma na gers;
Property, Real Estate, and Community Association
Managers; Purchasing Managers; Sales Managers.
Skills: Management of Financial Resources; Service
Orientation; Persuasion; Negotiation; Time Man-
agement; Coordination; Management of Personnel
Resources; Judgment and Decision Making.
Education and Training Programs: Public Rela-
tions/Image Management; Advertising; Marketing/
Marketing Management, General. Related Knowl-
edge/Courses: Sales and Marketing; Fine Arts;
Design; Production and Processing; Communica-
tions and Media; Clerical Practices.
Work Environment: Sitting; repetitive motions.Advertising Sales Agents
! Personality Code: ECA
! Education/Training Required: Moderate-
term on-the-job training
! Annual Earnings: $42,820
! Beginning Wage: $22,390
! Earnings Growth Potential: High
! Growth: 20.3%
! Annual Job Openings: 29,233
! Self-Employed: 5.6%
! Part-Time: 10.2%Sell or solicit advertising, including graphic art,
advertising space in publications, custom-made
signs, or TV and radio advertising time. May
obtain leases for outdoor advertising sites or per-
suade retailer to use sales promotion display items.Enterprising–
A