___ Enterprising Occupations: Marketing Managers
Enterprising–
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to customers, management, or other interested par-
ties through written proposals and oral presentations.
Provide project management services, including the
provision and analysis of technical data. Develop
proposals that include documentation for estimates.
Plan, organize, and execute logistics support activi-
ties such as maintenance planning, repair analysis,
and test equipment recommendations. Participate in
the assessment and review of design alternatives and
design change proposal impacts. Support the devel-
opment of training materials and technical manu-
als. Stay informed of logistics technology advances
and apply appropriate technology in order to improve
logistics processes. Redesign the movement of goods
in order to maximize value and minimize costs.
Manage subcontractor activities, reviewing pro-
posals, developing performance specifi cations, and
serving as liaisons between subcontractors and orga-
nizations. Manage the logistical aspects of product
life cycles, including coordination or provisioning of
samples and the minimization of obsolescence.
GOE—Interest Area/Cluster: 04. Business and
Administration. Work Group: 04.05. Accounting,
Auditing, and Analytical Support. Other Jobs in
" is Work Group: Accountants; Accountants and
Auditors; Auditors; Budget Analysts; Industrial Engi-
neering Technicians; Management Analysts; Opera-
tions Research Analysts.
Skills: Management of Financial Resources; Man-
agement of Material Resources; Systems Analy-
sis; Operations Analysis; Management of Personnel
Resources; Service Orientation; Persuasion; Technol-
ogy Design.
Education and Training Programs: Logistics
and Materials Management; Operations Manage-
ment and Supervision; Transportation/Transporta-
tion Management. Related Knowledge/Courses:
Te l e c o m mu n i c a t i o n s ; G e o g r a p h y ; C o m p u t e r s a n d
Electronics; Administration and Management; Eco-
nomics and Accounting; Public Safety and Security.
Work Environment: Indoors; sitting.
Marketing Managers
! Personality Code: EC
! Education/Training Required: Work
experience plus degree
! Annual Earnings: $104,400
! Beginning Wage: $53,520
! Earnings Growth Potential: High
! Growth: 14.4%
! Annual Job Openings: 20,189
! Self-Employed: 2.3%
! Part-Time: 4.1%Determine the demand for products and services
off ered by fi rms and their competitors, and iden-
tify potential customers. Develop pricing strat-
egies with the goal of maximizing fi rms’ profi ts
or shares of the market while ensuring that fi rms’
customers are satisfi ed. Oversee product devel-
opment or monitor trends that indicate the need
for new products and services. Formulate, direct,
and coordinate marketing activities and policies to
promote products and services, working with adver-
tising and promotion managers. Identify, develop,
and evaluate marketing strategies, based on knowl-
edge of establishment objectives, market characteris-
tics, and cost and markup factors. Direct the hiring,
training, and performance evaluations of marketing
and sales staff and oversee their daily activities. Eval-
uate the fi nancial aspects of product development,
such as budgets, expenditures, research and devel-
opment appropriations, and return-on-investment
and profi t-loss projections. Develop pricing strate-
gies, balancing fi rm objectives and customer satis-
faction. Compile lists describing product or service
off erings. Initiate market research studies and ana-
lyze their fi ndings. Use sales forecasting and strate-
gic planning to ensure the sale and profi tability of
products, lines, or services, analyzing business devel-
opments and monitoring market trends. Coordinate
and participate in promotional activities and trade
shows, working with developers, advertisers, and
production managers, to market products and ser-
vices. Consult with buying personnel to gain advice