Vedic, Greek, etc.) astrology do not apply as clearly to this practice. It
is folly to think, as an accomplished professional natal astrologer, that
you can immediately apply the techniques of natal astrology to select-
ing stocks or forecasting in the market. Astrology can be of consider-
able use here, but not with just using the traditional techniques. Addi-
tional insight is needed, and new ways of looking at standard tech-
niques have to be learned. (From Munkasey, Courtesy of the Interna-
tional Society of Business Astrologers [www.businessastrologers.com].)
Both business and financial astrology are fairly new studies, having emerged
during the twentieth century. The studies started around 1938 with the publication of
Louise McWhirter’s groundbreaking book, Astrology and Stock Market Forecasting.This
book discussed the trends of the markets and is usually placed under the category of
financial astrology, which is, again, a study of the markets and their cycles. Continu-
ing with this trend, in 1959, Lt. Commander David Williams wroteAstro-Economics
and, in 1976, Thomas Rieder wrote Astrological Warnings and the Stock Market.
However, in 1979 Jack Gillen wrote The Key to Speculation on the New York Stock
Exchange,which was one of the first books to address the distinction between general
financial trends and the individualism of companies. Gillen’s book may well be referred to
as a hybrid book that created one of the first bridges between the larger macroscopic
umbrella of financial astrology and the more defined and microscopic view of companies
based on their signs and placements. Granted, the Gillen book was more of a cursive study
of the sun signs of the various companies, but that simple distinction offered another view
of how astrology can be used in the financial world. The book that began to focus on indi-
vidual companies, which is more the realm of what is called business astrology today.
BUSINESSASTROLOGYPUBLICATIONS
Date First
Published Author Title of Book1928 Alfred Witte Rules for Planetary Pictures
1938 Louise McWhirter Astrology and Stock Market Forecasting
1943 Edward R. Dewey Cycles: The Science of Prediction
and Edwin Dakin
1944 George Bayer Turning Four Hundred Years of Astrology to
Practical Use
1959 David Williams Astro-Economics
1962 Charles E. Luntz Vocational Guidance by Astrology
1970 Edward R. Dewey Cycles—Selected Writings
1976 Arthur M. Young The Geometry of Meaning
1976 Thomas Rieder Astrological Warnings and the Stock Market
1977 Raymond Merriman The Solar Return Book of Prediction
1977 Raymond Merriman Evolutionary Astrology
1979 Jack Gillen The Key to Speculation on the New York Stock
Exchange
1981 Doris Chase Doane Vocational Selection and Counseling(2 vols.)THEASTROLOGYBOOK [101]
Business Astrology