named professor and chairman of the Department of Marketing
at the University of Southern California. In 1960, he established
the undergraduate School of Business and the Graduate School
of Business Administration at USC. He served as dean of the
school for ten years. He joined CalFed (later absorbed by Citi-
group), the holding company of California Federal Savings and
Loan in 1969, became president in 1970, CEO in 1973, and
chairman in 1977. Since he retired from CalFed in 1988, he has
been active in academic, civic, and philanthropic affairs, includ-
ing the John Randolph Haynes and Dora Haynes Foundation,
devoted to studying and solving social problems in the Los
Angeles area.Richard Ferry
Ferry is co-founder and former president and director of
Korn/Ferry International, the world’s leading executive search
firm. Since its founding in 1969, Korn/Ferry has become a ma-
jor force in shaping the leadership of corporations and organi-
zations and has helped shape the field with its emphasis on
industry specialization and professional consulting practices.
Since Ferry’s retirement in 1995, he has been active in educa-
tional, civic, and charitable activities in southern California. He
has also served as a director of Avery Dennison, Dole Food
Company, Mrs. Fields’ Famous Brands, and Pacific Mutual
Holding Company, the parent company of Pacific Life.Betty Friedan
Author and feminist leader Friedan graduated first in her class
from Smith College in 1942 and did graduate work at the Uni-
versity of California at Berkeley. Fired from her newspaper job
when she became pregnant (she is the mother of three), sheBiographies0465014088_rm.qxd:0738208175_rm.qxd 12/5/08 11:27 AM Page 231