The Career Portfolio Workbook

Personal Characteristics

Creative

Enthusiastic

Strong follow-through

Team player

Experience

Marketing/promotional experience in work world or at school

Fitness background

Accomplishments

Proven ability to get things done, preferably in marketing

Knowledge

Fundamentals of marketing

Skills

Developing marketing plans

Creating marketing tools

Using computers to develop marketing materials

Presentation skills

Writing skills

PORTFOLIO STRATEGY

Being a new graduate who has never had a full-time job, Peter is con-

cerned that he may be viewed as lacking the experience and other qual-

ifications needed to be successful at this marketing job. And he knows

he may be asked about his G.P.A., which has been less than distin-

guished. His goal, therefore, is to be able to demonstrate that he, in fact,

has the very P.E.A.K.S. that are being sought in candidates for this po-

sition. In particular, he wants to be able to impress the following points

upon his interviewer:

The courses and activities he excelled at during his school career are

relevant for this job.

He has pursued special training in computers and in oral presenta-

tion techniques that will make him immediately productive at this

job.

He has already demonstrated creativity in developing a fitness mar-

keting tool.

He knows from the inside the whys and hows of physical fitness, be-

cause of his own regimen of personal training.

He has had considerable success marketing a student organization.

In sum, he wants to be able to use his portfolio not only to remove any

reservations about his academic record but also to demonstrate that he

is uniquely qualified to excel at this job.

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