Digital Marketing Handbook

Web analytics 257 Customer lifecycle analytics Customer lifecycle analytics is a visitor-centric approach to measuring that fall ...

Web analytics 258 Repeat Visitor - A visitor that has made at least one previous visit. The period between the last and current ...

Web analytics 259 Day 1 Day 2 Day 3 Total Room A John John Jane 2 Unique Users Room B Mark Jane Mark 2 Unique Users Total 2 2 2? ...

Web analytics 260 Most vendors of page tagging solutions have now moved to provide at least the option of using first-party cook ...

Web analytics 261 Bibliography Clifton, Brian (2010) Advanced Web Metrics with Google Analytics, 2nd edition, Sybex (Paperback. ...

Pay per click 262 Pay per click Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct ...

Pay per click 263 Bid-based PPC In the bid-based model, the advertiser signs a contract that allows them to compete against othe ...

Pay per click 264 advertising units (mainly 468x60 display ads). When the syndication contract with Yahoo! was up for renewal in ...

Social media marketing 265 Social media marketing Social media marketing refers to the process of gaining website traffic or att ...

Social media marketing 266 Campaigns Adidas In 2007, Adidas, and their agency Carat, created a social media experience for socce ...

Social media marketing 267 Facebook Facebook profiles are more detailed than Twitter. They allow a product to provide videos, ph ...

Social media marketing 268 Leaks Internet and social networking leaks are one of the issues facing traditional advertising. Vide ...

Affiliate marketing 269 Affiliate marketing Affiliate marketing is a marketing practice in which a business rewards one or more ...

Affiliate marketing 270 Cybererotica was among the early innovators in affiliate marketing with a cost per click program.[4] Dur ...

Affiliate marketing 271 Compensation methods Predominant compensation methods Eighty percent of affiliate programs today use rev ...

Affiliate marketing 272 Multi-tier programs Some advertisers offer multi-tier programs that distribute commission into a hierarc ...

Affiliate marketing 273 program managers.[20] OPM companies perform affiliate program management for the merchants as a service, ...

Affiliate marketing 274 Locating affiliate programs There are three primary ways to locate affiliate programs for a target websi ...

Affiliate marketing 275 However, more recent examples exist of "thin" affiliate sites that are using the affiliate marketing mod ...

Affiliate marketing 276 Trademark bidding Affiliates were among the earliest adopters of pay per click advertising when the firs ...