Digital Marketing Handbook

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Bing 216


Webmaster services


Bing allows webmasters to manage the web crawling status of their own websites through Bing Webmaster Center.
Additionally, users may also submit contents to Bing via the following methods:


  • Bing Local Listing Center allow businesses to add business listings onto Bing Maps and Bing Local

  • Soapbox on MSN Video allow users to upload videos for searching via Bing Videos


Mobile services


Bing Mobile allow users to conduct search queries on their mobile devices, either via the mobile browser or a
downloadable mobile application. In the United States, Microsoft also operates a toll-free number for directory
assistance called Bing 411.[32]

Developer services


Bing Application Programming Interface enables developers to programmatically submit queries and retrieve results
from the Bing Engine. http:/ / http://www. bing. com/ developers
To use the Bing API developers have to obtain an Application ID, http:/ / http://www. bing. com/ developers/ createapp.
aspx
Bing API can be used with following protocols:


Other services


BingTweets is a service that combines Twitter trends with Bing search results, enabling users to see real-time
information about the hottest topics on Twitter. The BingTweets service was initiated on July 14, 2009 in a
partnership between Microsoft, Twitter and Federated Media.[34]
Bing Rewards is a service that allows users to earn points for searching with Bing. These points can be redeemed
for various products such as electronics, multimedia and gift cards.

Toolbars, gadgets and plug-ins


Toolbars


Both Windows Live Toolbar and MSN Toolbar will be powered by Bing and aim to offer users a way to access Bing
search results. Together with the launch of Bing, MSN Toolbar 4.0 will be released with inclusion of new
Bing-related features such as Bing cashback offer alerts.[32] (See "Bing Rewards")

Gadgets


The Bing Search gadget is a Windows Sidebar Gadget that uses Bing Search to fetch the user's search results and
render them directly in the gadget. Another gadget, the Bing Maps gadget, displays real-time traffic conditions using
Bing Maps.[35] The gadget provides shortcuts to driving directions, local search and full-screen traffic view of major
US and Canadian cities, including Atlanta, Boston, Chicago, Denver, Detroit, Houston, Los Angeles, Milwaukee,
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