The story you capture in words and pictures will become the way in
which people visualize your school now and the way in which they will
remember it years from now.
A yearbook is all of the following:- a memory book
- a history book
- a reference book
- a public relations publication
- an educational experience
- an inclusive publication.
A Memory Book
Aggieland, the Texas A&M University yearbook, is one of the most
substantial yearbooks in the country. One edition contained 864 pages,
was two and one-half inches thick, and weighed 12 pounds. Most are not
that large, but all are valuable mementos to their owners.
No matter how many pages or pounds your yearbook is, it contains the
pictures and words that affect the way students will remember this year.
The pictures capture the culture of the year through the clothes and hair-
styles people wear, the cars they drive and the events they plan. The copy
tells the stories of the people and the things they thought were important.
Did students dance to hip-hop or country music? Did they wear flame red
or camouflage? Did they snack on M&M’s™ or animal crackers? Was it a
cheese-in-the-crust pizza or a super soft-shell taco year?
The yearbook should cover the whole year, not just the school year.
After all, it’s a book about the lives of the people, and summer is one-
fourth of their lives. Graduates will look back at the yearbook to recall
which summer they went to music camp, when they built the float for
the Fourth of July parade or when the recreation park opened in town.YEARBOOKS AND MAGAZINES^401
BORN LOSER reprinted by permission of United Feature Syndicate.