Typography, Headlines and Infographics

adjacent to the picture it describes. Don’t allow any pictures to fall into
the external margin unless they bleed off the page. To bleed a picture
means to run it off the edge of the page. Bleed no more than one picture
off the side, top or bottom of the spread. Avoid bleeding small pictures.
(See Figure 18.7.)

Step 4: Create a horizontal eyeline At this point,
you can take a deep breath and then begin to revise your layout. Adjust
your pictures to create an eyeline—an imaginary line running straight
across the double-page spread. The eyeline is created by aligning the tops
and bottoms of several pictures or of the copy blocks. Never draw the eye-
line in the exact center of the spread (see the example in Figure 18.7). The
dominant photo either establishes the eyeline or, for the sake of variety,
breaks it.
Many yearbook companies number the pica lines on their dummy
pages to make it easier to create the eyeline. A horizontal eyeline is an
excellent way of uniting two facing pages, as is a dominant photo bleed-
ing across the gutter. The use of these two techniques together is espe-
cially powerful. (See Figure 18.8 on the next page.)

YEARBOOKS AND MAGAZINES^425

Dominant Photo

Make one photo bleed off the page

FIGURE 18.7

LAYOUT WITH BLEED PHOTO

bleed

to run a picture off the edge

of the page

eyeline

an imaginary line running

straight across the double-

page spread