Typography, Headlines and Infographics

Dominant Photo

Step 5: Add copy last; keep all copy to the

outside of the pictures Use your column format to place

the copy. Make sure that stories, headlines and captions span the width

of one, two, three or four columns. Don’t let any copy fall into the exte-

rior margin or into the gutter. Place the copy to the outside of the pictures

to focus the reader’s attention squarely on the design rather than on

trapped white space. (White space will be discussed in more detail later in

the chapter. See Figure 18.9.)

A Few Additional Tips

• Secondary layout elements include rule lines, tints and
  other graphic devices. Use these elements to help unify
  the spread by grouping several related elements together.
  Any other use is simply decoration. Make everything on
  your layout serve a purpose.


• Keep column widths consistent for both copy and cut-
  lines. The column layout method will help you accom-
  plish this. Unless you have a special reason to do other-
  wise, set all copy in your magazine or in one yearbook
  section at a standard width. The number of columns used
  per spread may vary from section to section of a year-
  book. However, the number should be consistent within
  each section.


• Never let headlines run across the gutter. Words can get
  trapped in the crease, and word spacing is nearly always
  distorted.

(^426) MIXED MEDIA
FIGURE 18.8
HOW TO CREATE AN EYELINE