2019-08-01_Red_UK

beauty

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WHAT IS IT?

Shampoo containing semi-permanent

purple dye, designed to keep blonde hair

(particularly colour-treated) looking

fresh and bright.

WHAT TO BUY

AMIK A BUST YOUR BRASS COOL

BLONDE SHAMPOO, £22

Brightens all shades of blonde with no

staining and has a non-drying formula.

L’ORÉAL PARIS ELVIVE COLOUR

PROTECT ANTI-BRASSINESS PURPLE

SHAMPOO, £5.50

Works well on highlighted brunettes

as well as blonde and grey hair.

PANTENE PRO-V HAIR BIOLOGY GREY

& GLOWING PURPLE SHAMPOO, £5.99

Pantene’s first purple shampoo,

d e sig n e d t o b rig ht e n g rey h air

and platinum blondes.

REDKEN COLOR EXTEND BLONDAGE

SHAMPOO, £15.50

Legendary for reversing deep

brassiness with one wash.

TRESEMMÉ VIOLET BLONDE SHINE

TONING CONDITIONER, £4.99

Brightens without depositing

excess pigment.

Summer is officially blonde

season. Here’s how to keep

yours looking fresh

HOW DOES IT WORK?

Through colour correction. Chemically

lightened and naturally blonde hair can

look yellowy thanks to mineral deposits

from hard water, damage caused by

UV light and heated styling tools,

a build-up of old colour or styling

products, or your hair’s natural warmth

coming through. Cool purple tones

(think violet and indigo) are opposite

yellow and orange on the colour wheel,

so counteract brassiness. They also help

to put back lost shine, as cooler colours

reflect more light than warmer ones.

WHO NEEDS IT?

Anyone struggling to keep naturally

blonde or chemically lifted hair looking

clean and bright, though brunettes can

also use it to brighten highlights.

It’s also great for grey hair that has

developed a yellowish tinge, for which

it’s occasionally called silver shampoo.

HOW DO I USE IT?

Carefully. Overuse can leave hair

looking dark or dull, while fine hair

and more processed areas can grab on

to extra pigment, creating stains. Use

it once a week if you wash your hair

every day, or less often if you wash it

less frequently, and if the bottle suggests

a window of leave-on time, start at the

shorter end the first time you use it. If

your hair becomes too lilac, use it less

regularly or mix a little into another

shampoo. And, as the tips and ends of

chemically coloured hair tend to be the

lightest, you may only need to apply it

through the roots and mid lengths and

let the lather reach the tips as you rinse.

WHAT ELSE DO I NEED

TO KNOW?

It can be drying, though new

formulations are enriched with

high-spec hydrators such as hyaluronic

acid. Using damage-repair or

colour-safe ranges and conditioning

treatments between purple washes

should keep dryness at bay.

WHAT ABOUT PURPLE

CONDITIONERS?

Because conditioner doesn’t lift the

cuticle of the hair in the way shampoo

does, pigments sit on the outside of the

hair rather than penetrating, meaning

the effect only lasts until your next wash.

WHAT IF IT GOES WRONG?

If a few washes with regular shampoo

don’t remove all traces of purple, try

a clarifying or detox one, such as

Bumble and Bumble Sunday Shampoo,

£20, or any anti-dandruff formula.

Use it three or four times and follow

with a conditioning hair treatment.

THE RE D

CRIB SHEET

106

August 2019 | REDONLINE.CO.UK