SHOWCASE SEPTEMBER 2019
COMPUTERARTS.CREATIVEBLOQ.COMICONIC STYLE
BRANDING FOR FILM FESTIVAL
by Leo G Franchi
http://www.lacar.tvDesigner Leo G Franchi was called upon to create
graphics and branding for Argentinian film festival
Cine a la Vista, the only international film festival in
which the winning films are chosen by teenagers, now
in its sixth year.
“The trickiest part of the project was working out
how to design for a young festival while also attracting
a general audience,” explains Franchi. “We didn’t want
to confuse people and create the impression that the
festival is only for teenagers, or that the films only
deal with teenage themes; the festival welcomes all
different narratives and is touching and appealing to a
wide audience.”
Franchi hit upon the idea of modern Saul Bass-style
graphics as a simple and direct treatment that would
speak to youngsters, while the classic aesthetic would
appeal to everyone.
“I always try to work in a mixed-media style, a kind
of collage of analog and digital elements,” he says.
“I like works that give you a tangible sensation – you
can touch them – and this is why I decided to create
everything with paper-cut shapes.”