The Economist - UK (2022-03-26)

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The Economist March 26th 2022 61
Business

Corporatetravel

The return of the road-warrior


S


harp attire and  a  purposeful  stride.
The  left­hand  turn  on  the  plane  away
from  the  cheap  seats.  Skipping  the  in­
flight  film  to  refine  a  presentation.  Over
the past two pandemic years these obvious
giveaways  of  the  globetrotting  executive
became a rare sight. According to the Glo­
bal  Business  Travel  Association  (gbta),  a
trade body, worldwide spending on flights,
hotels,  car  hire,  restaurants  and  other  ex­
pensable services fell from $1.4trn in 2019
to  $660bn  in  2020  as  a  result  of  covid­19
lockdowns and tough limits on cross­bor­
der movement. 
Despite fresh disruptions, from corona­
virus outbreaks and a tragic plane crash in
China  to  Russia’s  war  in  Ukraine,  many
places  are  relaxing  travel  restrictions.
America  and  Europe  are  mostly  open  for
business. On March 21st Hong Kong said it
would admit vaccinated arrivals from nine
countries,  including  America  and  Britain,
from  April  1st  and  relax  onerous  hotel­
quarantine requirements. Business travel­
lers  are  once  again  visible  at  airports,  on
aeroplanes and in hotels. The gbta expects
corporate  travel  to  rebound  sharply  this

year  and  return  to  its  pre­pandemic  peak
by 2024 (see chart 1 on next page). 
That  is  a  relief  to  full­service  airlines,
which  counted  on  business  travellers  for
30%  of  revenues  and  a  higher  proportion
of  profits,  and  big  global  hotel  chains,
which  earned  two­thirds  of  their  sales
from executive guests. For corporate road­
warriors the news is more mixed. Remain­
ing  covid­19  measures,  readjusted  travel
budgets,  changing  work  patterns,  height­
ened risk awareness by companies and in­
dividuals: all are changing business travel

in  profound  ways.  Some  of  the  changes
will make travelling for work a more pleas­
ant experience. Others will not. 
Throwing  your  laptop,  mini­toiletries
and clothes into a wheelie bag used to be a
pretty  universal  corporate  ritual.  Hence­
forth  whether  or  not  you  do  will  depend
more  on  whom  you  work  for,  your  role,
where  you  are  going  and  the  purpose  of
your trip. Scott Davies, boss of the Institute
of  Travel  Management,  another  industry
body,  explains  that  overall  travel  budgets
used to be set annually, often against broad
commercial objectives. As they are rebuilt
after  the  covid  lull,  he  expects  many  trips
to  be  considered  on  a  case­by­case  basis.
Many marginal jaunts won’t clear the hur­
dle  (see  chart  2),  especially  as  companies
get  serious  about  reducing  their  carbon
footprints, which swell with every air mile. 
Some  trips  will  be  quick  to  return.  In­
deed,  even  at  the  height  of  the  pandemic
essential business travel continued; man­
aging  and  maintaining  remote  oil  wells,
large  infrastructure  or  factories  far  from
the head office is impossible over the inter­
net. The share of travel spending by manu­
facturing,  utilities  or  construction  firms
edged up from 48% in 2019 to 51% in 2020,
according  to  the  gbta.  Companies  for
which face­to­face client meetings are de­
sirable to maintain relationships and vital
to drum up new business, such as finance
and professional­services firms, have been
swift to get workers back on the road. An­
ecdotal  evidence  suggests  that  as  soon  as
one company heard that a competitor was

C HANGI, CHARLES DE GAULLE AND HEATHROW
The business trip is back. Business travel as you knew it is not

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