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A GOOD CAR AD

2. Landscapy

 ’A scenery background’ appeals more than a

’made in studio’

 Beautiful nature: Lappiland, mountains, beach

 The reader can picture himself there

Valores Consult

http://www.semiotiikka.com

”Stylish city in the background, and

we are high now, you get image of a

better life in general”

”Here you have a fine Lappland

landscape, you stop to admire it, the

big cars look just like winter cars

here, this is fine, safe and sure. They

also give information about the cars.”

A. DEPTH INTERVIEWS

Attention

value

76%