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A GOOD CAR AD



  1. Full of feeling


 Creates good mood
 Exciting, adventurous, energetic
 Fun, jovial, relaxing
 Holiday- or travel-like feeling

Valores Consult
http://www.semiotiikka.com

”This could be an Ikea ad just as well,
but I got to admit you stop to look:
what, lamps in the tree, and a nice
beach feeling, too”,

”Sky is great here, great
weather to travel, those
texts in the sky just
bother the feeling a bit...”

”This is a peculiar colour
and a nice night feeling, the
car is so clean and white,
too”

A. DEPTH INTERVIEWS

68%

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