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A GOOD CAR AD



  1. A good story


 Something is happening, what is it?
 You can read a whole story in a picture
 Stays in your mind
 People, animals=> eye-catching, interesting
 Identifiable characters / situation
 Car is part of your life, not a ”worshipped
sheet metal god”

Valores Consult
http://www.semiotiikka.com

”This is good, a dog sniffing the air and they
talk about navigator, the dog is navi ́gating
with his nose – fun, a bit irreal feeling”

A. DEPTH INTERVIEWS

54%


”A nice night feeling, and the moon is like a ball
to be caught, you get a moon from the sky when
you get Skoda? The picture stays in your mind”
Free download pdf