A GOOD CAR AD
- A good story
Something is happening, what is it?
You can read a whole story in a picture
Stays in your mind
People, animals=> eye-catching, interesting
Identifiable characters / situation
Car is part of your life, not a ”worshipped
sheet metal god”
Valores Consult
http://www.semiotiikka.com
”This is good, a dog sniffing the air and they
talk about navigator, the dog is navi ́gating
with his nose – fun, a bit irreal feeling”
A. DEPTH INTERVIEWS
54%
”A nice night feeling, and the moon is like a ball
to be caught, you get a moon from the sky when
you get Skoda? The picture stays in your mind”