PowerPoint Presentation

1. Strong, contrasted colours

• Black-White, White-Black

 Classical, clear, plain

 Colours of dignity and professionalism

 Rationality, matter-of-fact

 Reliability

ASSOCIATIONS

 ”I will surely take you there”

 Black car : ”minister”, ”leading position”,

respected, professional

 White car: ”clean, perfect”, moder,

 Also” innocent, driving by the rules””

• *

MESSAGES OF CAR ADS B. SEMIOTIC ANALYSIS