PowerPoint Presentation

(ff) #1

  1. Centralized lay-out



  • Car standing in the middle
     Static, motionless
     Car standing still, ’in a normal position’
     ”Safe car”
     Car exposed as in a car show
     Subordinated to the reader’s look: examine freely

  • Car in motion
     Diagonal lines in use
     Car in a lopsided position etc
     Impression of a fast moving car
     Excitement, tension, motion
     ”Exciting car”


Valores Consult (^)
http://www.semiotiikka.com
MESSAGES OF CAR ADS B. SEMIOTIC ANALYSIS

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