- Centralized lay-out
- Car standing in the middle
Static, motionless
Car standing still, ’in a normal position’
”Safe car”
Car exposed as in a car show
Subordinated to the reader’s look: examine freely - Car in motion
Diagonal lines in use
Car in a lopsided position etc
Impression of a fast moving car
Excitement, tension, motion
”Exciting car”
Valores Consult (^)
http://www.semiotiikka.com
MESSAGES OF CAR ADS B. SEMIOTIC ANALYSIS