Computer Arts

VIDEO INSIGHT SPRING 2017

computerarts.creativebloq.com

JACK HART (PICTuRED)

strategy business director

AsHLEIgH sTEINHOBEL

Marketing executive

With a strategy background

Jack now works across all

three divisions consulting

on various projects. Ashleigh

joined a year ago and works

on profile-raising activities

and communications.

DEVELOP YOUR STUDIO CULTURE

In our third video strategy business director Jack

Hart and marketing executive Ashleigh Steinhobel

discuss why Pearlfisher’s collaborative culture

makes it an exciting place to work and why the

little things can make a big difference.

WATCH THE VIDEO NOW AT

http://www.bit.ly/ca265-pearlfisher

1 go above and beyond

Jack Hart’s advice for smaller agencies

keen to punch above their weight is to turn

potential weaknesses into opportunities.

“t wo people with a laptop can run a design

studio” he says. “think: ‘What can you offer

your clients above and beyond creative

excellence that a larger agency couldn’t?’

‘What additional value can you add due

to your size and level of nimbleness?’”

2 Empower your staff

ashleigh steinhobel points out that an

agency is defined by its people – and it

pays to invest in and empower your staff

to ensure genuine buy-in to the vision from

everyone. “make sure they know they’re

valued and that they have the freedom to

craft a path for themselves” is her advice.

3 give people purpose

on a related note Hart adds it’s important

for staff to have a sense of purpose when

they come to work. “the autonomy we have

here is incredible from small things like

where we sit to the perspectives and ideas

that we approach clients with.” make sure

employees feel they are doing meaningful

work that interests and excites them.

4 Encourage collaboration

pearlfisher has a gallery space downstairs

which includes two swings and once also

transformed into a giant ball pit. shared

spaces like this help foster a collaborative

spirit. “our reception turns into a bar on

Friday nights and we have a cool summer

festival that brings all four studios

together” says steinhobel. “everyone’s

passionate about this place.”

Jack Hart and Ashleigh Steinhobel

discuss four great ways to create

a positive working environment

FOsTER THE RIgHT

sTuDIO CuLTuRE

Above and left: pearlfisher

drew on Wagamama’s past

as a challenger brand by

adopting human-centered

design. positioning the chain

as the icon of the high street

the entire system – from

the food preparation and

delivery system to structural

packaging design – now

connects to the brand idea

of ‘sharing positively from

bowl to soul’.