SEPTEMBER 2019 24 SHAPE.COM
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bewaterproof
Customizable formulas tackle your skin concerns, taking everything from
your workout to your zip code into account. By Kate Sandoval Box
I
t takes al most
two years,
on av er age, for
wo men to find the
perfect moisturizer,
says Michelle Henry,
M.D., a dermatologist in New
York City and a Clinique global
derm pro. “That’s a long time to be frustrated and a lot of
money to waste,” she says. But those days are ending. New
skin-care products hit all your needs with smart, targeted
precision. Want a formula that hydrates dry cheeks, plumps
fine lines, and treats the occasional pimple? Coming right
up. At the same time, just as we wear trackers that count steps
and REM cycles, we can use technology to analyze our
skin, says Jeff Rosevear, the founding scientist of Skinsei.
And custom products mean your odds of scoring real results
just jumped a few levels.
Hair-care formulas can be personalized too, which is wel-
come news if you don’t want to choose between volumizing
ANALYZE THIS
Some brands use
algorithms to
build formulas as
unique as you.
BEAUTY just got personal
and color-treated sham-
poos, for example. “Women
often use different products
to accommodate their needs
and goals and end up with too many
bottles,” says hairstylist Faith Huffnagle,
the education director at Prose. Discover the
latest brands made to meet—or even anticipate—all
your beauty wishes.
Concoct your skin care
Head to skinsei.com, and take the 28-question diagnos-
tic quiz to evaluate your skin (Do you break out? Is your
skin sensitive?), your lifestyle (How often do you work out?
How much caffeine do you drink?), and your environment
(screen time? UV exposure?). Snap a selfie, and then Skinsei
will generate a three- or five-product regimen, which may
include (5) Skinsei Staycation Jelly Face Mask (subscriptions
start at $45, skinsei.com). “These answers help us figure out
not only your skin concerns but also the underlying causes,”
