Fruit and Vegetable Quality

SECTION THREE

QUALITY

CONTEXT

• The ultimate judge of fruit and vegetable quality is the consumer.


• Product quality characteristics are readily measured by chemical
  and physical techniques.


• Consumer acceptability is difficult to measure because there is no
  uniformly defined consumer.

OBJECTIVES

• To present meaningful definitions of quality and acceptability in
  the context of fruit and vegetable distribution.


• To describe fruit and vegetable quality in terms of the consumer.


• To provide a better understanding of factors affecting consumer
  attitudes and behavior.


• To translate consumer theory into a practical means of
  measurement and evaluation.


• To present a formal mechanism that integrates measurement of
  fruit and vegetable characteristics with consumer expectations.