Fruit and Vegetable Quality

258

Fresh

Frozen

Canned

Glass

Core Product

Has a good taste

29.1

11.1

6.5

7.2

Contains a lot of minerals and vitamins

20.0

23.3

5.9

10.9

Is cheap

3.4

6.4

29.7

13.3

Is healthy

35.1

6.4

2.6

4.0

Has a good quality

11.4

12.7

8.9

11.9

Is easy to prepare

1.0

40.0

46.5

52.7

Augmented Product

Natural

73.2

24.2

6.4

9.3

Traditional

5.0

21.8

13.0

20.5

Organic

12.8

4.8

3.0

3.6

Industrial

1.0

32.1

50.9

37.0

Forced

1.0

9.5

15.0

10.7

Old-fashioned

1.5

2.6

9.8

9.9

Environment-friendly

5.8

5.0

1.8

9.1

Product Benefit

Provides necessary minerals and vitamins

68.4

21.9

6.7

7.4

Presents well

6.6

14.3

6.7

22.7

A taste for everybody

4.2

21.3

35.2

17.7

Quality can be judged by seeing

10.4

5.2

1.8

23.3

Table 13.2. Perception of Vegetables on Five Attribute Lists, % of Respondents (

N



500).