cognitive, 160, 173, 182
collaboration, 298
agreement, 282
color, 10–12, 22, 27–28, 31–34, 36, 40,
47, 56, 58–59, 87, 98, 101, 103, 105,
107, 115, 125, 138–142, 144,
147–148, 151, 154, 165, 170, 172,
178, 180–181, 187, 195, 210,
217–218, 229, 236, 242, 258, 260,
273–274, 290
commodity, 232
Common Agricultural Policy (CAP), 251
common language, 146, 296
communication, 307
plan, 262–263
strategy, 247, 252, 262
tool, 264
company, driven, 216
competition, 85, 199, 201, 205–206,
212–213, 220, 232, 243, 246–247,
249–252, 263
computer image analysis, 142
conceptual model (CM), 268–270,
280–282, 283, 298, 300, 302
concerted research effort, 146
condensation, 104–105
conductivity, 186
confidence ellipse, 163
confirmation, 170–171
conjoint analysis, 50, 52
connoisseur, 259
consensus plot, 167–168
conservation, 85
construct, 166, 233
consulting, 283
consumer, 3–18, 43–60, 123, 125–142,
150, 152, 153, 158–174, 211–215,
228, 247, 249–250, 267, 271–277,
280, 291–292, 297–298, 300,
302–303
acceptability, 123, 144, 146–147,
149–150, 153, 160, 167, 184,
194–195, 223, 273, 290, 298, 301,
303
acceptability equation, 150–151
attitude, 123, 158–160, 172, 181–182,
205, 217, 233, 238, 240, 252–255, 301awareness, 12, 87, 125
background, 45–46, 208
based, 149, 151
behavior, 18, 123, 141, 146, 159, 174,
181, 205, 209, 217, 219, 238–240,
246, 252–253
boundary, 276
categorization, 17
characteristics, 242
choice, 236, 238, 301
classification, 209
confidence, 136, 138, 141, 210
demand, 43–44, 46, 59, 232, 234, 243,
248300–301
desires, 13–15, 21, 35, 40, 43, 87, 89,
98, 135–135, 263
descriptor, 166–168
dissatisfaction, 153, 301
evaluation, 170–171, 179, 193, 217,
263, 302–303
expectations, 9, 54, 63, 123, 150, 158,
170–174, 182, 202, 204, 207,
219–220, 227, 297–298, 301, 303
income, 44, 57
interests, 251, 263
interview, 208, 252, 262
judges, 152
link, 276–277
loyalty, 241
memory, 241
needs, 122, 199–202, 205–216, 263
orientation, 3, 8, 18, 144, 147, 290, 292,
300, 304
panel, 50, 52, 54–55, 148, 151,
161–162, 167–168
pattern, 169
perception, 6–7, 17, 31, 46, 57, 87, 126,
129–130, 162–166, 169, 181–184,
199, 203, 205, 207, 209, 213,
216–218, 246, 252–253, 256, 260,
262–264, 298–299
perspective, 200, 202, 253, 261, 290,
292
population, 241
preference, 1, 6, 13, 16–18, 43–60, 63,
122, 125, 127–128, 134–136, 138,
149–151, 153, 158–174, 178,312 Index2317_Fruit_ch17(idx)_p309 3/6/00 9:16 AM Page 312