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1Hellmann’s launches two new ketchup
variants
HELLMANN’S is shaking up the
ketchup category with the launch of
two innovations - Hellmann’s Tomato
Ketchup Sweetened with Honey and
Hellmann’s Tomato Ketchup made
with Red & Green Tomatoes.
Available now, the new offerings
are designed to entice consumers who
are looking for healthy, sustainably
sourced products. The launch will
benefit from a significant £9m
marketing investment in 2017,
including TV adverts, OOH advertising
and POS.
Hellmann’s Tomato Ketchup
Sweetened with Honey is naturally
sweetened and is the first ketchup on
the market to be solely sweetened by
honey. This unique variant offers
consumers a healthier and more
natural way to enjoy their ketchup,
using 30% less sugar.
Hellmann’s Tomato Ketchup made
with Red & Green Tomatoes uses 36%
more tomatoes by including both
green and red varieties, ensuring that
no good tomatoes go to waste. This
unique approach is designed to help
reduce food waste and save 2.5 million
tomatoes each year across the EU.
The packaging of the two ketchup
variants will be in line with Hellmann’s
2017 total brand relaunch, featuring
neutral colours used to match the
New York deli where Hellmann’s
originated in 1913. Both have an RRP
of RRP £1.89.
CONTACT: 0800 136 959Mars Chocolate causes a stir with new
Galaxy Swirlers
MARS Chocolate UK has caused a stir in the chocolate sector by
announcing the launch of Galaxy Swirlers, a brand new addition to the
brand’s portfolio.
Galaxy Swirlers is made up of easily breakable Galaxy chocolate
fingers, designed to be dipped into a hot beverage and sharing with
friends or family. The new SKU is available in two flavours – Caramel
Crunch and Shortbread Crunch - and will be hitting stores in May.
Bep Dhaliwal, Trade Communications Manager, Mars Chocolate UK,
says:
“We are continuously looking to identify new flavours, formats and
trends that complement our Galaxy chocolate perfectly, and Galaxy
Swirlers is the next step in our journey, following the success of Galaxy
Crispy and Galaxy Salted Caramel.
“Galaxy Swirlers appeals to consumers who love to share with family
and friends and enjoy chocolate with a hot drink, and is set to drive a new
wave of shoppers to the category.”
The launch of Galaxy Swirlers will be complemented by impactful
POS solutions that communicate the sharing moment in-store.
Additionally, Galaxy will be on air for over 42 weeks this year with an
investment of over £13million.
Galaxy Swirlers are available in cases of 19 bars and the recommend-
ed retail price is £2.09.
CONTACT: 01844 262517must stock1.indd 31 5/4/2017 8:28:45 AM