MUST STOCKhttp://www.asiantrader.biz 12 MAY 2017 ASIAN TRADER 33Follow us on: http://www.twitter.com/AsianTrader Like us on: http://www.facebook.com/AsianTraderRibena gets ‘More Ribenary’ with range redesign
RIBENA has unveiled a vibrant packaging redesign across the entire range.
Available now, the new designs come in 500ml format across the entire range of
ready to drink, carton and squash formats throughout 2017.
The updated ‘Juicy Since 1938’ logo gives the brand a contemporary look while
acknowledging its heritage. The redesign ensures the Ribena product range fit
seamlessly together as a group while allowing individual flavours to stand out
strongly on their own.
Emmeline Purcell, Senior Brand Manager for Ribena at Lucozade Ribena Suntory. Comments: “Following the successes of the Colouring Café and
You Can’t Get Any More Ribenary campaigns, now is the perfect time to review the packs and make them look as delicious and fruity as the drink tastes.
Our brilliant new designs reflect the fun and playful qualities of the number one juice drink brand and our testing has revealed really positive feedback.”
The activity will be supported by a £4m media spend across TV, outdoor and social media, further keeping Ribena at the forefront of consumer
minds.
Promotional activities will include a large-scale four-week outdoor advertising campaign, TV advertising throughout June to August and a social
media campaign with a predicted 25m consumer reach alongside disruptive in-store theatre promotions.
CONTACT: 0800 085 5229New 30% less sugar versions from Nestlé’s
Rowntree’s
NESTLE’S Rowntree’s
has unveiled brand new 30%
less sugar versions of two of
its best-selling products;
Rowntree’s Fruit Pastilles
and Rowntree’s Randoms
As part of the recipe
change, the sugar removed
has been replaced by
increasing the fibre content
in these brand new versions
that are being offered
alongside the existing,
classic products to promote
choice on the confectionery aisle.
As well as having 30% less sugar, the new products also have
fewer calories and remain free from artificial flavours, colours and
sweeteners ensuring 100% fruity flavour.
9,000 consumers have already had the chance to try the new
products as part of a large-scale blind taste test led through social
media and initial feedback has been overwhelmingly positive.
The launch follows hot on the heels of Nestlé’s announcement
that it will remove 10% of the sugar across its confectionery portfolio
by 2018.
Dame Fiona Kendrick, Chairman and CEO of Nestlé UK and
Ireland said: “We have worked incredibly hard to create these brand
new versions of our favourite sweets. There have been as many as 76
different versions of the recipe over two years of research and
development to ensure that what we have ended up with is just as
good as the full sugar products.”
CONTACT: 0800 63785385Martell shakes up cognac with new VS
liquid and packaging
MARTELL is bringing a contemporary new look to
the cognac category with a refresh of its original VS
expression.
Martell VS Single Distillery (RRP £27.19) is specially
crafted from a single distillation source and brings a
richer and more intense cognac expression to the
Martell collection as well as a new, contempo-
rary bottle design.
The modernised packaging and liquid is
part of a wider strategy to make cognac more
relevant to a younger audience and increase
growth by driving new consumers to the
category.
Inspired by the iconic bottle of Martell
Cordon Bleu, Martell VS Single Distillery is a
reflection of Martell’s heritage and renowned
quality. The new design reinvents the
traditional shape of the cognac ‘montre’ – the
traditional sampling bottle used for cognac- whilst retaining Martell’s prestigious image.
Magin Trewhella, Head of Marketing (Dark
Spirits) at Pernod Ricard UK, said: “We are
doing more to support the category with this
brand refresh by creating real standout
against other cognac offerings through a revitalised, modern look and a
totally differentiated liquid concept. We are confident that our new
proposition and contemporary bottle design will appeal to a younger
audience and help reinvigorate the category.”
Martell VS Single Distillery will be launched in 70cl and 1L in May 2017,
with the rest of the range to follow in September 2017.
CONTACT: 02085384484
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