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In Practice: Creating Your Footer

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Because many companies include various types of housekeeping information at the bottom of their emails,
subscribers have gotten used to automatically looking to the footer for certain items.

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When they glance at your footer, what kind of information do you want them to find? Circle your choices:

• Your contact address


• An unsubscribe link


• Sharing links


• Navigation links

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Using all of the items you've selected, roughly sketch what your new footer will look like:

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