Entrepreneur USA - January 2018

sofa I designed to look like an elephant was going to look ridiculous. [laughs] But I pre- sented it anyway. See, because it may ...

Problem Solvers she’d found an incompatible retailer—the kind that expects by-the-book delivery processes, will reject shipments ...

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The Big Idea I n 1963, a pair of research- ers named Robert Rosenthal and Kermit Fode assigned a dozen psychology students an ex ...

you think about the people you manage may become a self- fulfilling prophecy. “Expectancy effects happen every time you have a p ...

Office Space 24 /ENTREPRENEUR.COM/January-February 2018 Photograph/ADAM FRIEDBERG KELSEY GARVEY/ Business development, talent so ...

January-February 2018/ENTREPRENEUR.COM/ 25 SUZI OWENS/ Director, corporate communications “In my short time here, I’ve changed m ...

Illustration/BENEDETTO CRISTOFANI Six Ways 26 /ENTREPRENEUR.COM/January-February 2018 Million-Dollar Questions Don’t waste your ...

Growth PHOTOGRAPH BY ISTOCKPHOTO.COM/SELENSERGEN liquidity in other ways, too. Jaffe suggests cajoling retailers into paying for ...

Champions Circle 1 /Be a connected leader. “You have to get to know the people you are leading in order to know how to get the m ...

Hit the Ground RunningWithWSJ Special Advertising Rate for New Businesses. We’reinvestedinthefutureofbusiness. It’s why we’re an ...

The No Chronicles 30 /ENTREPRENEUR.COM/January-February 2018 drew on his natural creativity and resourcefulness. He’d always tho ...

Offer the right benefits. Keep the best employees. RETENT ON At Afl ac, we know the best businesses understand the importance of ...

Illustration/FEDERICO GASTALDI HAVE A PROBLEM WE CAN SOLVE FOR YOU? What's Your Problem? TELL US AT [email protected] Entr ...

are hot tubs built to legendary standards. This exclusive line of hot tubs is known for its therapeutic excellence including ful ...

Photographs / JILL GREENBERG LOUDER BARBARA CORCORAN rose through the real estate business on the strength of her smarts, hustle ...

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a bright morning in October, and Barbara Corcoran is sitting in her street-level headquarters, a converted doctor’s office on up ...

rarefied company, she learned to make a virtue of her humble origins (did she mention she suffered from dyslexia?) and to turn h ...