Golf Asia - February 2018

GOLF ASIA 103

built its identity and brand strength.

MINI FASHION builds on these principles

and continues to challenge conventions

with unexpected ideas driven by curiosity,

creativity and an inventive mind. Exploring

the concept "Rethinking Identity”, four

emerging talents reinterpret MINI’s DNA

through their fashion designs at Pitti Uomo

93, translating its fundamental principles

into unique and emotional creations in a

MINI way.